This Cadbury Twirl campaign has been unveiled by the brand in the UK as a cheeky marketing initiative that puts a spotlight on how quickly the product can satisfy cravings. The campaign features the tagline ‘Zero to Chocolatey in Milliseconds’ to let consumers know just how quickly the product’s classic melt-in-your-mouth composition will satiate those who need a quick chocolate fix. The lighthearted campaign also features a cross-section image of the chocolate cut in half to showcase its thin, twirling chocolate layers inside.

Brand Manager at Mondelēz International Katya Savelieva spoke on the Cadbury Twirl campaign saying, “There are endless moments in life where things take too long, or move painfully slowly, and all you want is to get straight to the good bit. And while we can’t solve long queues or slow VAR decisions, our new campaign communicates that Twirl can offer a chocolate hit that cuts right to the chase, melts in an instant and delivers the goods. Cadbury Twirl and its fast-melting swirls deliver consumers just that – instant chocolatiness. What more could you want?”