Peta Jane Beauty, founded by beauty entrepreneur and two-time Dancing with the Stars champion Peta Murgatroyd, introduces a thoughtfully formulated line of self-tanning products designed to deliver a natural, sunless glow without the typical concerns of streaking, odor, or artificial undertones. Crafted to mimic a sun-kissed finish, the range provides a smooth, even tan while avoiding exposure to harmful UV rays.

What distinguishes the brand is “its use of ECOCERT-certified, non-GMO DHA derived from sustainable sources such as beets and sugar.” These plant-based active ingredients reflect a commitment to clean beauty and environmentally responsible production, aligning with growing consumer interest in ethical skincare.

The line is also developed with inclusivity in mind, offering a broad shade spectrum to suit a variety of skin tones. Compact, travel-ready formats of popular products further enhance usability, making the collection well-suited for everyday routines and on-the-go lifestyles alike.

Image Credit: Peta Jane Beauty