The campaign has launched ahead of World Refill Day and features a cohesive range of ads that feature products from many of the brands under the L’Oréal Groupe that come in refillable packaging options. The campaign is expected to capture the attention of consumers who are seeking out more sustainable beauty options and could help to bolster demand as a way to help shoppers avoid single-use packaging.
Chief Corporate Affairs & Engagement Officer Blanca Juti spoke on the L’Oréal #JoinTheRefillMovement campaign saying, “This campaign brings together some of our most iconic brands to invite consumers everywhere to #JoinTheRefillMovement. We’d love consumers around the world to experience how easy and rewarding it is to make the switch to refills and incorporate them into their regular beauty routines.”
