Jinro has announced the launch of a limited-edition ‘JINRO Chamisul’ soju collection in partnership with Netflix, inspired by the third season of the globally acclaimed series Squid Game. This special release builds upon the success of a prior collaboration with Squid Game Season 2 and aims to engage both soju consumers and fans of the series through a multifaceted global campaign.

The limited-edition bottles are designed to reflect the evolving universe and new characters introduced in Season 3 of Squid Game, incorporating thematic visuals and symbolic elements recognizable to fans. In addition to the specially designed packaging, the collaboration features large-scale promotional components, including a character-themed interactive game machine and exclusive collectible merchandise.

This campaign will roll out across 18 international markets, highlighting the continued global appeal of both the JINRO brand and the Squid Game franchise; it serves as a strategic brand activation blending pop culture and product innovation.

Image Credit: HITEJINRO