The Walmart ‘Ask Sparky’ feature is being added to the big box retailer’s app as a way to help customers leverage the power of artificial intelligence (AI) when it comes to their everyday shopping needs. The app feature will be positioned prominently in the interface to encourage shoppers to ask questions with answers provided using generative AI. Customers can ask about product recommendations, peruse reviews that have been synthesized by the assistant and much more.

Senior VP, Tech Strategy and Emerging Tech Desiree Gosby spoke on the Walmart ‘Ask Sparky’ feature saying, “Sparky is more than a feature — it’s a foundation for what’s next. Fueling Walmart’s trajectory into the future of shopping, Sparky isn’t just revolutionizing retail; it’s paving the way for a new and improved customer experience. And this is just the beginning.”