Hyein Seo x Nike Ava Rover



The Hyein Seo x Nike Ava Rover marks the South Korean designer’s first collaboration with Nike — and the introduction of an all-new sneaker silhouette. The ‘Ava Rover,’ a contemporary low-top lifestyle sneaker, is dressed in earthy tones of Sequoia, Black, and Cargo Khaki, featuring a rugged nylon-textile upper and sculptural ReactX foam sole that evokes a zen garden aesthetic.

First launching June 6 exclusively at Hyein Seo’s Seoul flagship, the sneaker will later roll out across select Korean boutiques before a global release. The Hyein Seo x Nike Ava Rover blends futuristic form with functional comfort, featuring branding on the heel and insole and a reflective detailing campaign starring singer 070 Shake.

With nods to Nike’s ISPA line and the React Element 87, the Ava Rover is a signal of the brand’s push toward innovation in lifestyle design.

Image Credit: Hyein Seo x Nike Ava Rover



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