To support better bonds between dogs and dog parents beyond mealtime, Nom Nom put together a limited-edition Enrichment Kit. This curated product set shares gently cooked dog food and the brand’s new Nom Nom Wafer dog treats, plus engaging toys from Outward Hound and West Paw.

According to a recent survey from vet-developed dog food brand Nom Nom, 78% of dog parents experience negative emotions—like guilt, anxiety, or helplessness—when their pup seems bored, and 71% believe their dog’s happiness would improve with more enrichment.

For its new Enrichment Magic campaign, Nom Nom teamed up with Kristin Chenoweth who takes on the role of “Enrichment Witch” to share a playful guide to enrichment as an essential part of pup parenting.