Steve Madden Rose Goldie Eau de Parfum is the brand’s latest fragrance that comes as a follow-up to the original Goldie scent that encourages consumers to embrace their glamor for a radiant, empowered self. The scent is aligned with the current fragrance trends in mind that are popular amongst Millennial and Gen Z consumers on social media. The France boasts top notes of Italian bergamot, neroli and red currant, heart notes of tuberose, gardenia and pink peony, and base notes of amber, white moss and sugared musks.

Perfumer at Givaudan Christine Hassan spoke on the Steve Madden Rose Goldie Eau de Parfum saying, “For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance. To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate pink peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks – creating a modern addiction. A true pink heart of gold.”