Fifi’s Fry & Co. is a new French fry-based concept that does justice to potatoes with perfectly prepared slices that are creatively enhanced with unique and gourmet toppings. Potatoes are integral to the experience and Fifi’s Fry & Co. begins with russet potatoes that are hand-cut into half-inch fries, brined for two days, then steamed and twice-fried. These crispy slices are served by the basket with everything from caviar with cured egg yolk and yogurt powder to a snow crab and Old Bay dip.

Whether they’re assembling their own high-low food pairings at home or pulling up to destinations like Fifi’s Fry & Co, consumers are embracing comfort foods served with upscale ingredients for experiences that strike a satisfying balance between casual and luxurious.