The ‘You Are Amazing’ campaign is a multi-platform initiative that celebrates authentic beauty and self-confidence through Bella Vida Santa Barbara’s luxury skincare line. The campaign features striking black-and-white visuals and a commercial showcasing women’s self-care rituals with award-winning products like the Brighten Vitamin C Cream and Cocomero Watermelon Glow Serum. The message of radical self-acceptance addresses growing fatigue with unrealistic beauty standards, particularly among millennial and Gen X women.

For the ‘You Are Amazing’ campaign, Bella Vida Santa Barbara collaborated with a diverse lineup of influencers and models. In doing so, the company simultaneously emphasizes inclusivity and its commitment to clean, sustainable formulations certified by Leaping Bunny.

The ‘You Are Amazing’ campaign’s multimedia approach spans streaming platforms, social media, and out-of-home advertising, with plans to expand into an inspirational television series later this year.

Image Credit: Bella Vida Santa Barbara