Savannah James is stepping into the spotlight with the launch of Reframe Beauty, a new luxury skincare brand created in partnership with beauty industry veteran Nick Axelrod-Welk. Marking her official debut in the beauty world, the entrepreneur and wife of NBA icon LeBron James is redefining high-performance skincare with a science-led approach.

The brand’s first drop includes three products: Circadian Cream, an overnight collagen seal; Pigment Processor, a brightening daily serum; and Compression Complex, a facial sculpting cream designed to deliver a lifted, contoured look. With more innovations already in development, Reframe Beauty is a fresh face in the luxury skincare space with a dedication to cruelty-free, vegan, and fragrance-free products.

The new Reframe line will be available for US customers through the brand’s website.

Image Credit: Reframe Beauty