Consumers are snapping up spicy-sweet hot honey menu items and products, inspiring pladis to drop a buzz-worthy, limited-edition McVitie’s Jaffa Cakes Hot Honey Flavour.

“This launch builds on the success of limited edition Jaffa Cola Bottle, where hot honey is a flavor that’s trending globally amid a bigger movement that’s seen people embrace sweet and spicy across a wide range of food products,” said Jessica Woolfrey, pladis UK&I marketing manager.

Classic Jaffa Cakes are known for their soft sponge base, a layer of tangy orange jelly, and a coating of rich chocolate. This swicy treat with the sweetness of honey and a hint of heat from chili builds on the signature Jaffa Cakes experience and appeals to a younger target audience searching for bold new flavor experiences.