Heat Management and Sun Protection



MISSION® strikes a balance between heat management and sun protection during summer activities with the launch of its new line of UPF 50+ cooling products.

The collection features three distinct sets — a four-pack of original cooling towels in various patterns, a travel-friendly version with compact pouches, and coordinated hat-and-towel combinations. All offerings leverage the brand’s proprietary evaporative cooling technology and maintain the company’s reputation for scientifically-backed thermal regulation, which is reportedly capable of reducing perceived temperature by up to 30°F for two-hour durations when activated with water. Beyond cooling performance, MISSION®’s items integrate sun safety features with UPF 50+ fabric protection.

The heat management and sun protection bundles cater to diverse summer scenarios — from athletic pursuits to casual outdoor activities.

Image Credit: MISSION®



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