King’s Hawaiian Hawaiian Sweet Ube Coconut Rolls are a limited-edition product created by the brand with the namesake purple sweet potato in mind to achieve the perfect flavor profile for a variety of recipes. The bread features the brand’s signature roll format that’s crafted with a blend of ube and coconut to give them a touch of island-inspired flavor. The bread is reported to have a sweet, rich, creamy and nutty flavor profile that will elevate recipes in a subtle yet effective way.

King’s Hawaiian Hawaiian Sweet Ube Coconut Rolls are priced at $7.99 and are limited to two 12-packs per customer when placing an order through the brand’s website. Curious foodies looking to get their hands on the product can do so starting June 2, 2025.

Image Credit: Allrecipes / King’s Hawaiian