People visually expect coconut water to be clear or slightly cloudy with a light, watery appearance but Rebel Kitchen’s Raw Organic Coconut Water sets itself apart with a naturally pink tinge. Regarding its 100% organic young green coconut water, the brand explains, “Over time the antioxidants and electrolytes in our coconut water can turn pink.” This sustainably sourced coconut water is high-pressure processed (HPP) to retain light sweetness, fresh flavor and nutritional value without the use of heat.

Rebel Kitchen’s latest marketing for the coconut water expresses that it’s as close as consumers can get to cracking open a young green coconut on a tropical beach, and it’s a hydrating option for people who don’t like coconut water—specifically other products on the market that are ultra-heat-treated or artificially sweetened.