Generation by Osmo is the world’s first AI-powered fragrance house, creating fragrances with the power of olfactory intelligence (OI) technology. “Fragrance is deeply personal, but until now, creating it has been slow, uncertain, and often out of reach,” said Alex Wiltschko, founder and CEO of Osmo, “We developed olfactory intelligence to give brands more intuitive, data-driven, and creative ways to design fragrances.”

At launch, Generation introduced three exclusive fragrance ingredients created using OI technology: Glossine, Fractaline and Quasarine. This next-gen fragrance house turns data into unique scents with a combination of machine learning, neuroscience, data science, perfumery, and analytical chemistry, ultimately helping beauty and personal care brands develop cleaner scents faster in compliance with changing regulations and without compromising quality standards.