Smash Foods Toasties are shaking up the breakfast aisle and challenging popular toaster pastry brand with a clean-ingredient, wholesome alternative made with a whole wheat crust, superfood jam and no refined sugar. These toaster pastries created to fill a gap in the market speak to ingredient-conscious consumers with wholesome, real and recognizable ingredients like dates, coconut oil, coconut sugar, egg whites, chia seeds and fruit juice. Smash Foods describes its latest creation as ” your favorite childhood breakfast, all grown up.”

Fans of Smash Foods’ jams already enjoy flavors like Strawberry, Concord Grape and Blueberry by the jar, in squeezable packs and snack bites launched last year. Now, there’s a new way to savor these wholesome, naturally sweetened superfood fruit spreads for convenient morning meals, brunches and snacking occasions beyond.