NIKE x LEGO Group have unveiled a multi-year collaboration that unites the worlds of sport and imaginative play through a series of immersive experiences and co-developed products.

Designed for youth aged 9 to 13, the partnership will introduce interactive events in “key cities, dynamic digital storytelling, and merchandise that reflects a shared vision of movement and creativity.” Additionally, Nike athlete A’ja Wilson has been named among the first global ambassadors to represent this initiative.

Kicking off the launch, the ‘LEGO® Nike Dunk Set’ will be available starting July 1, featuring a buildable sneaker, rotating brick basketball toy, and a unique “B’Ball Head” minifigure. On August 1, Nike will debut the ‘Nike Air Max Dn x LEGO® Collection,’ with additional footwear and apparel to follow, all inspired by LEGO’s iconic design system.

Image Credit: NIKE x LEGO Group