Maybelline New York’s fan-favorite Lifter Gloss is now available in Lifter Gloss Honey’d shades inspired by the warm tones and sweet smell of honey—and not the stickiness. These glosses are infused with hyaluronic acid for lasting comfort and hydration, and the new lineup includes indulgent tones like Honey as well as dessert-like Caramel and Toffee.

This sensitive-friendly, allergy-tested formula is especially easy to swipe on thanks to the XL Wand applicator, and the gloss can be built up for a more pigmented look. Creating effortless lip looks is made simple with other Maybelline products, like the brand’s Lifter Liner.

A new generation of beauty consumers wants lip gloss products that deliver high shine and rich color while prioritizing an experience where texture matters just as much as the shade itself.