‘Recipe Ideas’ is one of three short films featured in Samsung’s latest global campaign, developed in collaboration with BBH Singapore to highlight the ‘Galaxy S25 Ultra’ and its integration with Google Gemini AI. Targeted at Gen Z, the campaign illustrates how the smartphone helps users overcome everyday challenges through real-time assistance and conversational intelligence.

In the ‘Recipe Ideas’ spot, a young man accidentally adds too much sugar to his gochujang pasta sauce and turns to Gemini Live for guidance. Using the phone’s video mode, he shows the AI his available kitchen ingredients. Gemini then recommends converting the sauce into cookies and provides step-by-step baking instructions, including required ingredients and cooking time.

The ad concludes with the man enjoying his freshly baked cookies, emphasizing the Galaxy S25 Ultra’s role as a creative and helpful companion. Additional campaign spots, such as ‘Laundry Tips’ and ‘Study Tips’, reinforce the smartphone’s practicality in everyday scenarios.

Image Credit: Samsung