Although people generally understand the importance of sun care, widespread misinformation often leads to confusion and inadequate protection, leading Lookfantastic and premium skincare brand Lancaster to partner on an SPF education pop-up that took sun care myths head-on. According to a survey of 5,000 UK adults, 70% of Gen Z respondents incorrectly believe that SPF 30 means it blocks 30% of UV rays—when it actually blocks about 97%.

The Wear Your Stripes pop-up came to two cities in the UK to share an interactive photobooth quiz to test visitors’ understanding of SPF application and provide a chance to try Lancaster’s UV camera technology, which reveals sun damage undetectable to the human eye.

At each pop-up location, the first 200 visitors got a sample of Lancaster’s Sun Perfect Sun Illuminating Cream SPF 50.