Mattel Match: Toybox Unlocked is a free-to-play match game developed as part of Mattel’s 80th anniversary campaign, and it brings together iconic Mattel brands for the first time ever in a single mobile game. This game challenges players to dig through a jumbled toy box to match characters, toys and items before time runs out so that they can fill their digital toy collection with favorites from Barbie, Hot Wheels, Fisher-Price, UNO, and Thomas & Friends. As the game goes on, new and familiar items are introduced, and fresh experiences are unlocked.

Mattel Match: Toybox Unlocked is soft launching in the Philippines and Canada, with additional regions rolling out ahead of the mobile game’s official launch later in 2025.