The ‘USA Edit’ is the latest initiative from British menswear brand Percival, designed to make shopping easier and more affordable for American customers. This curated shop-in-shop features a selection of Percival’s most popular styles, all available to U.S. shoppers tax-free and with free shipping on orders over $150. With the USA Edit, Percival has committed to covering all duties and taxes upfront, so the price displayed at checkout is the final cost — no surprise charges or hidden fees.

The move comes in response to rising tariffs and international shipping hurdles, which can complicate cross-border shopping experiences. By creating a dedicated, tariff-free collection, Percival aims to streamline access to its signature pieces — like embroidered shirts, tailored outerwear, and refined knitwear — without the friction of added costs. Express shipping and free returns are also included, ensuring a seamless shopping journey for U.S. customers.

Image Credit: Percival