The Laundress relaunched with an overhauled product lineup, including the unveiling of its ‘Beauty Sleep’ collection. The new products – laundry detergents and wrinkle-release sprays – feature calming scents such as jasmine and cedarwood, designed to support nighttime routines. In addition to rebranding and reformulating its ingredients, the company introduced stricter safety protocols and transparent sourcing. Available exclusively through the brand’s website, the line targets premium home care consumers seeking performance, design, and a wellness-oriented experience. Subscription and autoship options are available to encourage routine use and convenience.

The Laundress repositions itself through renewed safety, sensory appeal, and direct sales. This relaunch aims to rebuild consumer trust and strengthen recurring revenue in the high-margin premium cleaning segment.

Image Credit: The Laundress