The Vimto Jazzies have been revealed by World of Sweets as a new confectionery product for consumers in the UK to try out as an alternative way to enjoy the signature taste of the namesake fruit juice. The product consists of Vimto-flavored candy covers in a series of crunchy spherical sprinkles that combine to deliver a sweet taste with ample texture in each bite. The product is crafted with the secret Vimto recipe to give it an authentic flavor and is headed to retailers in 120-gram packets for £1.25.

Head of Marketing at World of Sweets Kathryn Hague commented on the Vimto Jazzies saying, “We are thrilled to be sharing the launch of our new Vimto Jazzies, a great addition to our top-selling Vimto confectionery range. This new addition is the perfect example of how we are combining classic confectionery formats with exciting flavour innovations.”