Pivoting Low-Cost Razors : Harry’s Plus



Harry’s Plus razor system has been debuted by the men’s grooming brand as its latest and greatest shaving innovation that’s built with greater comfort in mind without losing sight of a cost-effective ethos. The razor consists of a pivoting cartridge that will adapt to the various contours of the face and remove hair with a series of five German-engineered blades. The razors are also paired with a lubricating strip for an even smoother finish, while the ergonomic metal handle is perfect for comfortable use each day.

Co-Founder and Co-CEO Jeff Raider commented on the Harry’s Plus razor system saying, “Since founding Harry’s, we’ve had a vision to create a next generation razor system that could deliver truly premium performance. Less than a year after launching Harry’s, we decided to buy a 90-year-old razor blade factory in Germany because we knew it would be critical in enabling us to innovate in a big way. After 10 years and endless prototyping, testing, and building, we’re so excited to be launching Harry’s Plus, our best shave ever.”



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