Green coffee extract is at the heart of a new C-beauty breakthrough, as Hong Kong-based brand Pretti5 blends Traditional Chinese Medicine (TCM) with sustainable science to create innovative skincare solutions. Pretti5’s latest initiative harnesses the green coffee extract — sourced from Arabica beans — for its potent anti-inflammatory, antioxidant, and skin-brightening properties.

The green coffee concept represents a strategic evolution of TCM roots, incorporating eco-conscious ingredient sourcing and advanced extraction techniques. Developed in partnership with French biotech firm Greentech, the approach yields a powerful bioactive extract while reducing solvent use and minimizing environmental impact.

Pretti5 has already infused this next-gen ingredient into multiple formulations, including its best-selling ‘Ginseng Massage Body Cream’ and ‘Glacial Radiance Eye Serum.’ These products have shown promising results in improving skin texture, brightening tone, and enhancing hydration — offering consumers a compelling alternative to traditional caffeine-based skincare.