Arctic Coffee and Isuzu have announced a new partnership that will be taking place across the UK this festival season to offer visitors a quick pick-me-up. The activation features a custom-branded Isuzu D-Max Arctic Truck that will be packed with cans of Arctic Coffee in the Cafe Latte or Frappe varieties for visitors to try out. The promotional endeavor is meant to help strengthen Arctic Coffee’s relationship with Millennial and Gen Z consumers by meeting them at their favorite events this season.

Brand Manager at Arctic Coffee Jo Taylor spoke on the Arctic Coffee and Isuzu partnership saying, “This partnership with Isuzu felt like the perfect fit. We’re not chasing exposure through high-budget festival sponsorships or branded installations. We want to meet our consumers where they are, with no strings attached – just delicious coffee and a good time.”