The Cetaphil ‘From Scratch to Soothe’ campaign is being launched by the brand with the help of model and content creator Nara Smith as a way to help offer support for those with eczema and build awareness. The campaign puts a focus on the Cetaphil Restoraderm range that’s all suited towards consumers with eczema to offer them a steroid-free option to try out that’s dermatologist-tested. Smith also shares her own experiences with eczema to help create a sense of inclusivity surrounding the skincare condition, while the campaign also sees board-certified dermatologist Dr. Camilla Howard offering tips for managing eczema.

Smith commented on the Cetaphil ‘From Scratch to Soothe’ campaign saying, “I know firsthand how challenging eczema can be. It’s uncomfortable, frustrating, and honestly, just exhausting sometimes. That’s why working with Cetaphil on this campaign means so much to me. They really get it and care about people who live with this every day. I’ve been using the Rapid Relief Cream for a while now and honestly… it’s become my go-to during flare-ups. I’m on my fifth bottle, and my skin has never felt more calm.”