Visa Intelligent Commerce has been announced by the credit card commerce brand as a new initiative that harnesses the power of artificial intelligence (AI) to help shoppers access a wide range of products in an automated manner.

The AI assistants will work by finding, shopping and buying items for consumers that are based on their preferences for an even more seamless shopping experience. The technology builds off the brand’s more than 30 years of expertise when it comes to AI and machine learning, and will usher in a new era of shopping experiences for consumers to enjoy.

Chief Product and Strategy Officer Jack Forestell spoke on the Visa Intelligent Commerce saying, “Just like the shift from physical shopping to online, and from online to mobile, Visa is setting a new standard for a new era of commerce. Now, with Visa Intelligent Commerce, AI agents can find, shop and buy for consumers based on their pre-selected preferences. Each consumer sets the limits, and Visa helps manage the rest.”