To promote its Mini Pearl drinks range, bubble tea brand Gong Cha tapped into the power of generative AI to create a social-first campaign called Mini Pearl Adventures. VCCP’s AI creative agency Faith and digital experience agency Bernadette brought the campaign for Instagram and TikTok to life, using GenAI to visually express the essence of each flavor, transforming taste into immersive, eye-catching imagery that draws people in before they ever take a sip.

One video for the Mini Pearl Strawberry Milk Tea and the Mini Pearl Strawberry Smoothie begins with a shot of both beverages and then zooms in to go deep into a world of berry flavor made up of flavor-packed pearls, fluffy scenery and tiny, friendly characters.