Influential beverage media platform Bottle Raiders has taken the growth of the alcohol-free category to the next level with the launch of the inaugural Zero Proof Choice Awards. According to the brand, this is the first comprehensive competition in the United States dedicated to evaluating non-alcoholic and functional beverages.

The Zero Proof Choice Awards strives to recognize excellence in categories spanning alcohol-free spirits, beer alternatives, wine substitutes, ready-to-drink options, and functional drinks containing ingredients like hemp. Judging will be conducted through blind tastings by panels comprising industry experts, including mixologists, non-alcoholic beverage specialists, and critics. Winners will be revealed at the Drinks with Benefits Festival in New York City on September 27. The event has already attracted over thirty sponsors.

Image Credit: Bottle Raiders