The iced coffee is a limited-edition offering that comes in 250ml slim cans and is targeted towards Gen Z shoppers on the hunt for a delicious, energy-boosting refreshment. The creamy coffee drink is priced at £1.70 per 250ml slim can and is headed to retailers now. The product will help to catch the attention of shoppers with its donut sprinkle-inspired branding.
Managing Director, Breakthrough Brands, Carlsberg Britvic Russell Goldman spoke on the Jimmy’s Iced Coffee Donut iced coffee saying, “We can’t wait for Jimmy’s Donut Iced Coffee to hit shelves. Inspired by the classic coffee-and-donut pairing shoppers know and love, this new product development contains the perfect balance of sweetness, while retaining Jimmys’ signature refreshing taste, packaged in a striking ready-to-drink format that is sure to stand out on shelf.”