Mr. Porky Puffs are a new product from the Tayto Group that’s crafted with a light, airy texture in mind to help satisfy demand for protein-rich snacks that don’t skimp on taste. The snack is crafted with a puffed format that’s made with a lighter texture when compared to traditional pork rinds and will thus work well for consumers who don’t like the format of the original. The snack is high in protein, low in carbs and is arriving in packets priced at £1.59 each in the UK.

Marketing Director Matt Smith spoke on the Mr. Porky Puffs saying, “Pork snacks are increasingly popular amongst consumers looking for high protein, low carb options – and is the fastest growing segment in savoury snacks. However, some consumers are put off by the texture or appearance of more traditional scratchings and strips – so for those looking for a lighter alternative, we created Mr. Porky Puffs.”