Milk Makeup’s Cooling Water Jelly Tint for the lips and cheeks is launching in a new, pH-adaptive shade called pHreeze that shows up a little differently on everyone based on the pH level of their skin. On some, the swipe-on beauty stick may appear coral and on others, Milk Makeup’s Cooling Water Jelly Tint in pHreeze may take on a light, medium or deep pink tone.

With its pH-activated color-changing feature, pHreeze adds a playful, personalized twist to the cult-favorite jelly formula beauty fans already adore. This bouncy shade promises to feel as fun as it looks thanks to an infusion of skincare ingredients and a cooling, refreshing sensation when applied.

This sensorial cosmetic is fueled by 90% natural ingredients and delivers value with over 1,000 swipes per stick.