Jones Road, the clean, no-makeup makeup brand founded by makeup artist Bobbi Brown, launched a limited-edition BKLYN fragrance that embodies casual confidence. Bobbi describes BKLYN as “the fragrance equivalent of your favorite lived-in jeans or that perfect white shirt.”

This easy-to-wear fragrance is the second blend from the brand and it shares bright and uplifting notes of lemon, neroli, grounded by creamy sandalwood. For a bold, lasting scent, BKLYN can be sprayed directly onto the skin; for a softer, more diffused effect, customers are urged to mist it into the air and walk through the cloud.

For a limited run, the BKLYN fragrance is available in its original lab packaging. This drop feels raw, experimental and straight from the source, inviting fans to claim it quickly before the behind-the-scenes exclusive vanishes.