‘Songs of Siren’ is turning heads with a striking new campaign that dials up the heat on London’s fashion landscape. The rising brand, fresh off its London Fashion Week debut, has launched a bold visual showcase spotlighting its handcrafted debut collection, fusing myth, power, and unapologetic style.

Shot on location in London’s gritty cityscape, the campaign abandons polished perfection in favor of raw femininity and urban glam. Think siren-worthy metallics that gleam like modern armor, razor-sharp tailoring, and eye-catching beading that tells a story. Behind the lens is photographer Emily White, with creative direction by Indiana Roma Voss, bringing a fresh, unfiltered vision to the brand’s narrative.

Founded by Tinka Weener, formerly of Alexander McQueen, Songs of Siren celebrates the duality of seduction and strength. The collection offers wearers a fashion transformation with each garment, from zodiac-inspired dresses to sculptural pyramid bags. Available now at songsofsiren.com.

Image Credit: Songs of Siren