The campaign puts a series of children in the spotlight who have been getting naughty around the house by either putting on their parent’s clothes and/or makeup or getting into the toiletries. The suspects are observed in front of a height chart holding up a plaque with their name as a fun, carefree take on the classic police station lineup. The campaign comes in a timely manner to coincide with the product lineup’s reformulation in the UK where the amount of added sugar has been lowered.
Head of Marketing at Yoplait Ewa Moxham spoke on the Petit Filous ‘Mischief Makes Us’ campaign saying, “Petits Filous is one of the few brands in the kids’ yoghurt category that continuously invests heavily in creative above the line marketing campaigns and we are confident that our new fun-fuelled campaign will really resonate with parents. We believe that mischief needs healthy bones, we have been fortifying our recipe for over 15 years, and our latest campaign injects emotion and relatable fun into the brand and the total kids’ yoghurt category.”
