Ethical luxury shopping platform ‘Brimm’ is redefining what it means to shop with intention, blending elevated style with planet-first values. Launching the first week of May, Brimm offers a curated design club for those who crave rare finds and care about their impact. Think Colette meets climate consciousness.

At its core, Brimm offers members access to ‘Reset boxes,’ curated kits filled with stylish, low-impact swaps for everyday items. From the world’s most beautiful refillable deodorant (Rollr) to a solar-powered Land Rover by Kingsley Cars, each product feels like a collectible with purpose. The platform also celebrates thoughtful indulgence with brands like Northern Pasta Co., which uses regenerative farming, and ELV Denim’s artfully upcycled capes.

Brimm’s ethical credentials are helmed by Farfetch’s former Chief Sustainability Officer and evaluated with the Good on You rating system. It’s a platform that proves you don’t have to sacrifice aesthetics to shop with heart.

Image Credit: Brimm