The Genesis X Gran Equator Concept has been showcased by the brand as a conceptual SUV model that has its sights set on dethroning some of the major luxury brands out there when it comes to both style and performance. The vehicle is characterized by its boxy profile that sets it apart from the existing lineup of Genesis vehicles and has an almost grille-free front profile. The vehicle incorporates a series of exaggerated proportions like an oversized hood that give it a new kind of profile to admire from afar.

The Genesis X Gran Equator Concept is imagined with a variety of oversized controls on the interior cabin to give it an more involved user interface for drivers and passengers alike to interact with.

Image Credit: Genesis