The Jack in the Box Fortnight CEO Minigames are making their way to the multiplayer online video game platform as a branded experience for consumers to try their hand at this spring. The marketing endeavor sees the QSR brand offering players a series of Jack-themed experiences that keep the brand’s mascot in the spotlight and can be played by up to 12 people at a time. The games come in seven varieties that will be chosen at random and posit players with the chance to become the ultimate winner, which will title them the CEO of Jack in the Box.

The Jack in the Box Fortnight CEO Minigames come as part of the continuing expansion by major brands into strategic partnerships that focus on further immersing consumers in the brand’s universe.