Neopets has partnered with It’s Boba Time for a nostalgic, limited-time collaboration running from May 2 to May 29, 2025, at 100 U.S. locations. The activation blends Neopia’s whimsical charm with boba culture through exclusive themed drinks, immersive décor, and collectible merchandise. This initiative builds on Neopets’ 2024 resurgence, aiming to expand fan engagement both digitally and in real life.

Two signature drinks, ‘Cloud Smoothie,’ a lychee and butterfly pea tea blend, and ‘Banana Strawberry Swirl,’ made with banana, vanilla ice cream, and strawberry bits, pay homage to iconic Neopian aesthetics. Additionally, participating locations will offer themed pins, stickers, and in-game codes for ‘Neopets Classic.’

Neopets CEO Dominic Law noted the synergy, emphasizing how both brands foster creativity and community. This collaboration offers longtime fans and newcomers an imaginative way to reconnect with the virtual world through playful, real-world experiences.

Image Credit: Neopets x It’s Boba Time