Molson Coors Beverage Company has expanded its Simply Spiked® lineup with a new Tropical Variety Pack. A highlight of the launch are two pineapple-infused flavors designed as a refreshing indulgence during the summer months.

The Simply Spiked® Tropical Variety Pack features Signature Pineapple, which offers a straightforward tropical taste, and Mango Pineapple, which blends sweet mango with pineapple for a more layered profile. Both options contain 5% alcohol by volume (ABV) and incorporate 5% real fruit juice. Additionally, the existing Lemonade Variety Pack now includes Raspberry Lemonade, providing another seasonal option for consumers.

The theme of the Tropical Variety Pack aligns with warm-weather occasions, and the beverages are definitely suitable for outdoor gatherings, barbecues, or casual relaxation. The launch, coinciding with the approach of summer, suggests targeted seasonal marketing.

Image Credit: Molson Coors Beverage Company