NO CAP! Soda Pop and Albanese Confectionery have entered into an unprecedented partnership that bridges the beverage and candy industries, creating a novel category of gummy-flavored sodas. This collaboration represents a strategic move by both companies to capitalize on their respective strengths — NO CAP!’s position as an emerging soda brand targeting younger demographics and Albanese’s reputation as a premium gummy manufacturer known for intense fruit flavors.

The gummy-flavored soda licensing agreement will translate Albanese’s popular candy profiles into carbonated beverages, offering consumers an innovative way to experience familiar tastes in liquid form. Younger demographics, particularly Gen Z and Gen Alpha, may appreciate the fusion of two products they already enjoy into a single novel experience. According to the collaborators, this marks the first instance of a contemporary soda company securing rights to confectionery flavors.

Image Credit: NO CAP! Soda Pop