Beats has just launched its first collection of cables today and to bring it into the spotlight, it has unveiled the Pill People campaign. The new Beats Cable capsule features a wide selection including: “USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning cables.” It comes in a range of color options and lengths — the colors include the options of Rapid Red, Nitro Navy, Surge Stone, and Bolt Black.

All of these align with the products in the brand’s current headphone series. Two length options are up for selection choosing between a short length of 20cm or a longer 1.5 meters. The animated Pill People campaign is made with comedians Ben Marshall, Megan Stalter, and Desi Banks.

Image Credit: Beats