For the 2025 Masters Tournament, Goldbelly teamed up with The Masters to share a trio of Taste of the Masters hosting kits to complement the event-viewing experience. To support gatherings of all sizes, Goldbelly and The Masters assembled The Classics Kit, and a Large Hosting Kit featuring classic concessions and signature pimento cheese.

The partnership also introduced a 2025 Limited Edition Azalea Kit, representing the 30+ varieties of azaleas at Augusta National Golf Club, and the Azalea as the signature cocktail of the Masters. This kit pairs a non-alcoholic Azalea cocktail mix—a new offering exclusive to Taste of the Masters—with branded cups, coaster, a cocktail jigger and custom stirrers to elevate watch parties. Although alcohol is optional, this cocktail’s notes of citrus, dark cherry and pomegranate go with vodka to recreate a traditional rendition of the signature serve.