Benevolent Tech recently introduced the Mission Action Pack (MAP) for HubSpot to offer a purpose-built alternative to traditional CRM platforms like Salesforce NPSP or Blackbaud. Designed specifically for social impact and non-profit organizations, MAP integrates fundraising, marketing, and donor management into HubSpot’s ecosystem while emphasizing flexibility, interoperability, and ease of adoption.

The solution distinguishes itself through its partnership-driven approach to digital tools. Benevolent Tech introduced specialized tools from mission-aligned providers such as Fundraise Up for online donations and Postalytics for direct mail. Not-for-profit organizations may customize the modular tech stack based on their unique needs.

Benevolent Tech’s Mission Action Pack contrasts with the conventional ‘all-in-one’ CRM model and instead, the company promotes a collaborative framework where data flows seamlessly between best-in-class applications without requiring extensive IT resources.

Image Credit: Benevolent Tech