Thorne x Ben Shelton team up for the launch of a new sports performance campaign, fronted by the rising tennis star himself. Anchored by science and convenience, the campaign debuts Thorne’s new on-the-go lineup — including ‘Daily Electrolytes’ in craveable flavors like ‘Watermelon’ and ‘Mango Limeade’ — perfectly timed for peak training and travel season.

Shelton, a long-time Thorne user, brings real-world credibility to the brand’s performance-first promise, using Thorne’s trusted, NSF Certified for Sport products to support his daily routine from prep to recovery. With stick packs and sachets covering everything from creatine and magnesium to amino acids and whey protein, Thorne’s portable approach empowers athletes of all levels to perform at their best anytime, anywhere.

Directed by Grammy-winner Jack Begert, the high-energy campaign captures the intensity and drive of today’s performance-minded consumer. Running nationwide through June, it underscores one clear message: Thorne is the go-to for anyone chasing greatness.

Image Credit: Thorne