Jay-Z is about to run this town. Or at least, Super Bowl 2027.

Because the 25-time Grammy winner has been announced as the halftime show performer for Super Bowl LXI, set to take place at SoFi Stadium in Inglewood, Calif., on Valentine’s Day, ESPN announced Oct. 26.

And if there was ever a time for an encore, this is it.

While Jay-Z, who shares daughter Blue Ivy, 14, and 9-year-old twins Rumi and Sir with wife Beyoncé, has never performed at the Super Bowl, he’s hardly a stranger to the halftime show. 

In fact, his company Roc Nation has helped curate and produce the event in recent years after the NFL, led by commissioner Roger Goodell, partnered with the brand in 2019 and later extended their deal for an undisclosed number of years.

“It’s been a mutually positive relationship,” Goodell shared with Bloomberg in 2024. “I’m not sure either one of us really spend much time talking about contracts.”