Budweiser Canada has launched a regionally focused marketing initiative with the introduction of a limited-edition Edmonton beer can, which is designed to honor the city’s longstanding ‘City of Champions’ identity. Through this special campaign, Budweiser Canada leverages local pride by involving hockey legend Mark Messier, whose career helped solidify Edmonton’s reputation for sporting excellence.

Brewed at Labatt’s Edmonton facility, the special-edition Edmonton beer can feature symbolic ties to the city, including the display of an original ‘City of Champions’ sign during production. Available exclusively in Alberta, the product aims to foster collective celebration among residents and encourage them to share their civic pride on social media. The design will certainly appeal to collectors and loyal Budweiser drinkers seeking a unique keepsake.

Image Credit: Budweiser Canada